My journey through writing my first book & script, breaking into Product Management, learning more about the start-up world, running marathons, finding new cool projects to play around with, and everything under the sun worth telling a story about.
A few months ago, I took part in the shooting of the Academy Blues Project‘s (ABP) debut music video. They are a multi-genre quartet based in New York City – blending electric storytelling and elements of psychedelia, power pop & classic soul into an irresistibly singular sound.
Here is а link to ABP’s “Witch Hat” music video on YouTube:
On the first Wednesday of June, runners from around the world lace up and get out, inspiring others to join the global running community. Global Running Day is a worldwide celebration of running that encourages everyone to get moving. It’s also a day when runners like me share the reasons why they run.
Over the next 4 months, I’ve committed to challenge myself with a cause and will run over 120 km to raise money for Zaedno v chas / Teach For Bulgaria which places teachers in Bulgarian classrooms where they are most needed!
Every donation matters when it comes to positive change in education. You can help, too!
On Global Running Day, I logged 15 km in preparation for the Bank of America Chicago Marathon and in support of this organization.
Please join me today by donating to my GlobalGiving fundraiser to provide every child in Bulgaria with equal access to quality education:
The Septemvri train station became dear to me ever since I got accepted to attend the Math High school in the nearby town of Pazardzhik. Our relationship evolved when I was selected for Fulbright’s United States Achievements Program and began traveling to Sofia on a regular basis.
When my classmates were taking the train to Pazardzhik, I was taking the train in the opposite direction. I was skipping school to reach the Fulbright Advising Center during the school year and throughout school holidays. I had joined the “international students applying to U.S. colleges” gang.
By D-Term ’11 of my sophomore year, I had developed advanced scent receptors for catered events on campus. It was as if I had awakened my sixth sense and knew where to be at the right place, at the right time. I had successfully reached a bloodhound’s olfactory sense for detecting free food on campus.
I was taking Data Analysis for Decision Making class, taught by Professor Crystal Shields. She was a kind, empathetic, and passionate professor from Canada.
After class, I had a 2-hour break before heading to my next class, so I went to the Campus Center. The Rubin Campus Center hosted numerous events during the year. It was the central location for students, at the crossroads of the campus. I would sneak into an event and blend in with the crowd like a chameleon, even though I didn’t know anything about the event whatsoever.
I went up the stairs to the Class of 1946 Lounge on the second floor. It was an octagonal lounge, named in honor of the Class of 1946. My usual spot was on the chair by the window overlooking the Higgins House.
There was an IEEE conference that same day. My senses hadn’t let me down again. The next day, I went to my on-campus job in the morning. H’mon greeted me and said, “I saw you were at the conference yesterday, how was it?”
I’ve been expanding my knowledge of Product Management by taking IE Business School’s Brand and Product Management MOOC on Coursera. The course is about developing the factual support to define a product strategy, formulating a winning strategy that generates both quick-wins and long-term value, and creating a compelling customer experience journey.
Professor Luis Rodriguez Baptista talks about the Aaker Model for Brand Strategy as a way to bring your strategy to life. I found it useful when I was working on a project, and I’d like to share my notes with you:
Essence: What is it that you want your brand to be known for?
· What the brand is all about. Keep it short, understandable to everyone, and focused.
· Not a slogan or a tagline: a long-term core promise to all stakeholders.
Values: What are your brand’s most important competences?
· What customers experience when they use the brand / product?
· Define 3-5 values & define them precisely. Have a specific explanation of what these words mean.
External Identify: How does your brand connect with its stakeholders?
· Foundation of the relationship between your brand and your stakeholders.
Link to Coursera course: https://www.coursera.org/learn/brand-management